In the midst of the Gold Rush Era, a once-unknown backwater transformed into the thriving "Golden State" we recognize today. This remarkable journey laid the foundation for our collection, Hard Rich, inspired by California's beginnings.
Hard Rich encapsulates the spirit of this era — a simple land with a bold narrative waiting to be unveiled.
The design philosophy behind the collection draws inspiration from the raw beauty of gold, capturing the essence of development, and mirroring the raw, unrefined allure of gold. Rough-edged, each piece is a reminiscent of the rugged landscapes that witnessed the Gold Rush, symbolizing the resilience and determination of those who embarked on the historic journey.
Hard Rich stands as a testament to the relentless pursuit of dreams and the enduring spirit of exploration. Each product within this collection tells a story, reflecting the essence of a bygone era while embracing the modern aesthetic, making it not just a piece of history, but a timeless treasure for those who appreciate the artistry of the past.
