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From Ideation to Creation

The Simply Bold Statement Piece

During the Gold Rush Era, what was once a considered an unknown backwater quickly developed into the “Golden State” we know today. The concept of the Hard Rich comes from California’s beginnings -  the simple land with a bold story to tell. The design of Hard Rich was inspired by the look and feel of raw gold, representing the weight of development with all its depth and dimension. And just as its muse, it is open and rough edged but bridged by its foundation.