In the midst of the Gold Rush Era, a once-unknown backwater transformed into the thriving "Golden State" we recognize today. This remarkable journey laid the foundation for our collection, Hard Rich, inspired by California's beginnings. Hard Rich encapsulates the spirit of this era — a simple land with a bold narrative waiting to be unveiled.
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ABOVE THE ROOTS
The flowers, symbolic of new beginnings and self-discovery, weave a narrative of the strength and beauty that comes from embracing change. Within this collection, emotions take shape in the form of nature’s wonders — passion, purity, hope, and the renewal of the human spirit — creating a symphony that mirrors the complexity of life.
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ESSENTIALS
Inspired by the timeless interplay of feminine grace and masculine vigor, our essentials collection blurs the lines between tradition and modernity.
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